At 777cx2, your privacy is taken seriously. This Privacy Policy explains precisely what personal data we collect, why we collect it, how we process and protect it, how long we keep it, and what rights you hold over your own information. Please read it carefully alongside our Terms & Conditions.
Section 01
This Privacy Policy ("Policy") is issued by 777cx2 ("Platform", "we", "us", "our") and governs the collection, storage, processing and use of personal data provided by or generated through users ("you", "your") of the 777cx2 website and associated services accessible at https://777cx2.cam/.
777cx2 is an online gaming and sports betting information platform operating in English and designed primarily for adult users in Pakistan. The platform covers casino games, live dealer tables, slot products and sports betting markets including Pakistan cricket, PSL/T20 tournaments, ICC events, football and UFC.
We are committed to handling your personal data responsibly, securely and in accordance with applicable data protection standards. This Policy is intended to be transparent and readable — not buried in legal language that requires a specialist to interpret. We have structured it clearly so that you can quickly find the information most relevant to you.
Section 02
Throughout this Policy, the following terms carry the meanings set out below:
| Term | Meaning |
|---|---|
| Personal Data | Any information that identifies or could reasonably be used to identify a living individual, directly or in combination with other data. |
| Processing | Any operation performed on personal data — including collection, storage, structuring, use, disclosure, erasure or destruction. |
| Data Controller | The entity that determines the purposes and means of processing personal data. For this Platform, the Data Controller is 777cx2. |
| Data Processor | Any third party that processes personal data on behalf of 777cx2, under a formal data processing agreement. |
| User | Any individual who accesses, browses or holds a registered account on the 777cx2 Platform. |
| Consent | A freely given, specific, informed and unambiguous indication of agreement to the processing of personal data for a stated purpose. |
| Cookies | Small text files placed on a user's device by a website to store browsing preferences, session identifiers and analytical data. |
| KYC | Know Your Customer — the identity and document verification process required before withdrawals are processed or at any point required by compliance obligations. |
Section 03
777cx2 collects only the personal data that is genuinely necessary for the purposes described in this Policy. The categories of data we may collect are set out below:
| Category | Examples | Purpose |
|---|---|---|
| Identity Data | Full name, date of birth, CNIC or passport number, photograph | Account registration, KYC verification, age and identity confirmation |
| Contact Data | Email address, phone number, city of residence (e.g. Karachi, Lahore, Islamabad) | Account communication, support, service notifications |
| Financial Data | Payment method reference (e.g. Easypaisa account identifier, JazzCash mobile number, bank name such as HBL, UBL, Meezan Bank), transaction history in PKR | Deposit and withdrawal processing, fraud prevention, AML compliance |
| Technical Data | IP address, device type, browser, operating system, session tokens, geolocation at login | Platform security, fraud detection, regulatory geo-blocking |
| Behavioural Data | Pages visited, games played, bet amounts, session duration, click patterns | Product improvement, responsible gambling monitoring, personalisation |
| Communications Data | Live chat transcripts, support emails, feedback submissions | Support delivery, quality assurance, dispute resolution |
| Verification Documents | Scanned CNIC, utility bills, proof of payment method ownership | KYC compliance, withdrawal authorisation |
Section 04
The majority of personal data we hold is provided directly by you at the time of account registration, during the KYC verification process, when you make a deposit or withdrawal request, when you contact our support team, or when you complete any survey or feedback form on the Platform.
When you access and use 777cx2, our servers and analytics tools automatically record certain technical and behavioural data. This includes your IP address, device identifiers, browser type, pages visited, time spent on each page, game interactions and session activity. This data is used primarily for platform security, fraud prevention and service improvement.
In certain circumstances, we may receive personal data about you from third-party sources, including:
Any data received from third parties is handled with the same level of care as data collected directly from you, and is used only for the purposes described in this Policy.
Section 05
777cx2 processes your personal data only where a valid legal basis exists. Depending on the activity, we rely on one or more of the following grounds:
Section 06
Your personal data is used for the following specific purposes:
We will not use your personal data for any purpose incompatible with those listed above without first providing notice and, where required, obtaining your consent.
Section 07
777cx2 does not sell, rent or trade your personal data to third parties for their own marketing purposes. We share personal data only in the limited circumstances described below:
We engage carefully selected third-party service providers to assist with operating the Platform. These include KYC and identity verification partners, payment processing companies, cloud hosting and infrastructure providers, fraud and AML screening services, and customer support tooling. All such providers operate under contractual data processing agreements that bind them to process your data only on our documented instructions and to maintain appropriate security standards.
We may disclose personal data to regulatory authorities, law enforcement agencies, courts or other government bodies where we are required to do so by applicable law, a court order, or in response to a legitimate legal request. We will notify you of any such disclosure where we are legally permitted to do so.
In the event of a merger, acquisition, restructuring or sale of assets, your personal data may be transferred to the acquiring entity. We will provide advance notice of any such transfer and confirm that your data will remain subject to a privacy policy offering equivalent protections to this one.
Where required by applicable licensing obligations, we may share necessary data with recognised self-exclusion or responsible gambling registers to give effect to exclusion requests made by you or referred to us.
Section 08
The 777cx2 Platform uses cookies and similar tracking technologies to deliver core functionality, maintain your logged-in session, remember your preferences, and gather analytical data about how users interact with the Platform. The main types of cookies we use are:
You can manage non-essential cookies through your browser settings or via the cookie consent tool displayed when you first visit the Platform. Blocking strictly necessary cookies may prevent you from using core features of 777cx2. Clearing all cookies will log you out of your current session.
Section 09
We retain personal data only for as long as is necessary for the purpose for which it was collected, or as required by applicable law or regulatory obligation. General retention guidelines are as follows:
| Data Type | Retention Period |
|---|---|
| Account & Identity Data | Duration of account plus a minimum of 5 years after account closure, or as required by the applicable licensing jurisdiction's AML obligations. |
| Transaction & Financial Records | Minimum 5 years from the date of each transaction, in line with standard AML record-keeping requirements. |
| KYC Documents | 5 years after account closure, or longer if required by applicable regulation. |
| Support Communications | 3 years from the date of the interaction, to enable effective dispute resolution. |
| Behavioural & Analytics Data | Up to 24 months in identifiable form, then anonymised or deleted. |
| Marketing Consent Records | Retained for as long as marketing communications are sent, plus a reasonable period after withdrawal to evidence the prior consent. |
At the end of the applicable retention period, personal data is securely deleted or anonymised so that it can no longer be linked to you. Where deletion is not immediately possible — for example, data held in backup systems — we isolate it from further active processing until deletion can be completed.
Section 10
777cx2 implements a layered security architecture to protect your personal data against unauthorised access, disclosure, alteration or destruction. Technical and organisational measures in place include:
Despite these measures, no online platform can guarantee absolute security. In the event of a personal data breach that is likely to result in a high risk to your rights and freedoms, we will notify you without undue delay and provide clear information about the nature of the breach, the data affected, and the steps we are taking to mitigate harm.
Section 11
Depending on the data protection laws applicable to your situation, you may hold some or all of the following rights in relation to your personal data held by 777cx2. We are committed to honouring these rights promptly and without unnecessary friction.
To exercise any of these rights, please contact us at [email protected]. We will respond within 30 days. We may ask you to verify your identity before processing any rights request to protect against unauthorised disclosures.
Section 12
The 777cx2 Platform is strictly for users aged 18 years or above, or the higher minimum age required by the operator's licensing jurisdiction. We do not knowingly collect personal data from individuals under the applicable minimum age. Age is verified as part of the KYC process, and any account found to be held by an individual below the minimum age threshold will be immediately closed and any associated funds returned to the verified payment source.
If you have reason to believe that a minor has registered an account on 777cx2 or has provided us with personal data, please notify us immediately at [email protected] and we will investigate and take appropriate action without delay.
Section 13
To operate the Platform effectively, 777cx2 may transfer your personal data to, or store it in, countries outside Pakistan. These may include countries where the Platform's infrastructure, KYC partners, or other service providers are based. Where such transfers occur, we take steps to ensure that your personal data receives an equivalent level of protection to that which it enjoys under this Policy.
Appropriate safeguards we apply for international transfers may include standard contractual clauses incorporated into agreements with data recipients, or equivalent transfer mechanisms recognised under applicable data protection frameworks. If you would like more information about the specific safeguards applied to any particular transfer, please contact us at the address in Section 15.
Section 14
777cx2 reserves the right to update or amend this Privacy Policy at any time to reflect changes in our data practices, applicable law, regulatory requirements or Platform functionality. Where changes are material — meaning they affect how we use your data in a way that could impact your rights — we will provide advance notice by displaying a prominent notification on the Platform or by sending an email to your registered address.
The version number and effective date at the top of this Policy will always reflect the current version. Your continued use of the Platform after the effective date of any updated Policy constitutes your acknowledgement of those changes. If you do not agree with an amended Policy, you should stop using the Platform and request account closure before the changes take effect.
We recommend revisiting this page periodically to stay informed about how 777cx2 protects your data.
Section 15
If you have any questions, concerns or requests relating to this Privacy Policy or to the way 777cx2 handles your personal data, please reach out to our support team. We aim to respond to all privacy-related enquiries within 30 days of receipt.
For responsible gambling concerns, self-exclusion requests or account limit changes, please visit our dedicated Responsible Gambling page. For questions about your account agreement, please review our Terms & Conditions.
Six principles that guide how 777cx2 handles your personal data every day.
All data transmitted between your device and 777cx2 servers is protected by TLS encryption. Sensitive data at rest — including KYC documents and financial records — is encrypted using industry-standard protocols.
777cx2 does not sell, rent or trade your personal data to advertisers or data brokers. Data sharing is strictly limited to service delivery partners, legal obligations and the purposes described in this Policy.
Access, rectification, erasure, portability and objection rights are all supported. Submit a request to our support team and we will respond within 30 days after verifying your identity.
We collect only the data that is genuinely necessary for service delivery, legal compliance and platform security. No speculative data harvesting — every data point we hold has a documented, lawful purpose.
Personal data is held only for as long as necessary. Financial and KYC records are retained for a minimum of five years in line with standard AML obligations; behavioural analytics data is anonymised within 24 months.
Promotional communications require your explicit consent. You can withdraw that consent at any time from within your account settings or by contacting support — and we will act on your request without delay.
Now that you understand how 777cx2 protects your data, explore everything the platform has to offer — from Pakistan cricket markets and PSL betting to live dealer tables and slots.
18+ only, or the higher minimum required by the operator/license jurisdiction. Online gambling may be restricted in your jurisdiction. Please play responsibly.